When crises occur, the trust and confidence of those who matter most to your organization is on the line. Your ability to maintain or restore the trust and confidence of your stakeholders is essential to getting through a crisis well.
When a crisis strikes, often times leaders first thought is about “What do we want to say about this?” We know, however, that this is the wrong question to ask if maintaining trust and confidence is the goal. Instead, there is a different set of questions that need to be asked to determine when and how to communicate during a crisis.
We help people understand the mindset required to communicate effectively during the crisis. And we provide tools for leaders and teams to determine when and how to communicate in ways that maintain trust and confidence during a crisis.
How This Module Will Help You
You will learn some of the fundamental principles of crisis communication.
You will understand the mindset required to communicate effectively during a crisis.
You will be given tools to help you determine when and how to communicate.
Leaders often ask the question in a crisis, “What should we say?” We know, however, that this is the wrong question to ask if the goal is to maintain the trust and confidence of those who matter. The right question is, “What would reasonable people responsibly expect an organization to do when faced with this?”
We are committed to working with leaders and aspiring leaders from a variety of backgrounds and at any stage of their leadership journey who are committed to creating positive change in the world. If you are a student, a veteran or transitioning service member, a grassroots activist, or come from a nonprofit, you are invited to use our Learning Center at a significantly reduced price. Contact us at email@example.com to learn more and to discuss how we can help you on your leadership journey.
Logos Consulting Group
The Greeley Square Building | 875 Avenue of the Americas Suite 2300 New York, NY 10001