We help people think strategically when planning high-stakes communications. In this module, we take people through a five-step process to understand the concerns, priorities, and fears of a prospective audience, and the barriers that prevent them from feeling, knowing, and doing what you need them to do to secure a business outcome. The process leads to clarity about what audiences need to experience in order to secure that business outcome.

How This Module Will Help You

  • You will learn some of the basic tenants of strategic communication.
  • You will be taken through a five-step process to plan persuasive, strategic communications.
  • You will practice using this tool to prepare you for your next high-stakes communication.

In order to move people to think, feel, know, or do something, we need to meet our audience where they are.