Our team of instructors come from a diversity of professional backgrounds, which enriches our offerings, allows our learners to connect more fully with us, and inspires new ways of thinking about how to tackle everyday leadership challenges. All of our Logos team members are experienced teachers in a variety of leadership disciplines. Several of our team members are adjunct faculty members and guest lecturers in undergraduate and graduate programs across the country and around the world.

HELIO FRED GARCIA

HELIO FRED GARCIA

PRESIDENT

“I founded Logos to create a place where smart and kind people can help equip others to be the best leaders they can be and to get through their worst challenges stronger than before. For nearly 20 years we have helped leaders at all levels rise to their challenges and emerge even better able to face adversity and move their people, and their enterprise, forward.”

Fred is the founder and president of Logos Consulting Group. For 40 years he has helped leaders build trust, inspire loyalty, and lead effectively. Garcia is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world.

Fred is the author of five books on communication, language, reputation, and trust, including the most recent one, Words on Fire: The Power of Incendiary Language and How to Confront It, published by Radius Book Group in 2020. He teaches leadership,
ethics, crisis management, and communication at New York University and Columbia University. Learn more about Fred and get in touch with him here.

MAIDA KALIĆ ZHENG

MAIDA KALIĆ ZHENG

ADVISOR

"I believe curiosity feeds the soul. I chose Logos because it is a beautiful thing to be part of a team that is not only passionately curious, but also intently focused on helping others."

Maida is an Advisor at Logos Consulting Group. She also serves as Chief of Client Services at Logos. She is a seasoned public affairs strategist, communicator, and counselor, whose broad expertise was honed as one of the most senior communication advisors at multiple levels of command in the United States Marine Corps.

Maida’s experience includes a wide variety of communication, persuasion, and influence-based skill sets: media engagement, presentation and speech delivery, marketing, operational planning, decision making, and team building. She has worked with all categories of media outlets, as well as multiple industries representing a variety of enterprises including government, public interest, and law enforcement. Learn more about Maida and get in touch with her here.

KATIE GARCIA

KATIE GARCIA

ADVISOR

“I chose Logos because we make a real difference in people’s lives. We are a force multiplier for people’s leadership journeys – we help them become better leaders and create meaningful and lasting change in the world.”

Katie is an Advisor at Logos Consulting Group. She also serves as Chief of Staff at Logos. She has worked in the field of strategic and crisis communication and leadership development for 15 years. She has advised clients and worked in multiple sectors, including non-profits, NGOs and INGOs, religious institutions, educational institutions, political action campaigns, inter governmental organizations, start-ups and large corporations. She has trained and advised leaders and emerging leaders across sectors to improve their ability to both lead and communicate effectively.

Katie has guest lectured on strategic communication, crisis communication, and navigating difficult conversations at universities such as the College of Mount Saint Vincent’s and the Ichan School of Medicine at Mount Sinai. Learn more about Katie and get in touch with her here.

HOLLY HELSTROM

HOLLY HELSTROM

ASSOCIATE

“I chose Logos because we are principled both in spirit and in deed. We are dedicated to harnessing the power of communication for good.”

Holly is an Associate at Logos Consulting Group. She advises clients across many industries on effective leadership and crisis response. In addition, Holly researches, designs, and presents in-depth case studies. Her research areas of focus include reputation and crisis management on social media, gender and leadership, and the intersection of business and sociopolitical issues Holly is a member of the faculty at Columbia University’s Fu Foundation School of Engineering and Applied Science where she teaches courses on online reputation management for professionals, presentation design, and the boundaries of First Amendment rights in the workplace. She has also guest lectured at New York University, Barnard College’s Athena Center, and at Elon University. Holly has also presented in Public Relations Society of America master classes on effective crisis response and reputation management on social media. Learn more about Holly and get in touch with her here.

YINNAN SHEN

YINNAN SHEN

ASSOCIATE

“We all want to live a meaningful life and leave the world better than it was before. I chose Logos because equipping leaders who make the world a kinder and more inclusive place is our contribution to the world.”

Yinnan is an Associate at Logos Consulting Group. She helps leaders make right decisions and communicate more effectively when stakes are high through coaching and advising. She also researches and develops teaching materials. Her research areas of interest include diversity & inclusion, how cultural differences can be a competitive advantage, and how neuroscience and psychology can be applied to the art of leading and communicating.

Yinnan teaches Elevate Multicultural Competence: Managing and Cultivating Cultural Differences to Advantage in the Professional Development and Leadership program at Columbia University’s Fu Foundation School of Engineering and Applied Science. She has also guest-lectured at New York University and the Ichan School of Medicine at Mount Sinai. Learn more about Yinnan and get in touch with her here.

We also invite industry experts and leaders from other disciplines to teach or guest lecture in specialized workshops on a variety of other leaderships skills. If you are interested in learning more, contact us at learning@logosconsulting.net.